Download the PDF version of my resume.

Education.

Michigan State University
Honors College

B.A. Professional Writing
3.71 GPA (2008)
Emphasis on publication design

Design Software.

Adobe Creative Suite: 
Indesign
Photoshop
Illustrator

MS PowerPoint 

Google Slides

Canva

Website Platforms.

Wordpress

Hubspot

Squarespace

Weebly

Hello, I’m Kelly.

Creative Strategist | Publication Designer

I’m a creative strategist with 16+ years of experience in publication design. As a designer, my strength lies in organizing content into clear, visually appealing layouts that make information easy to digest and deepen the user’s experience. My expertise, however, lies in developing content strategies and product ideas, driving innovation from the start of a project. Beyond design, I excel in refining processes and systems, identifying inefficiencies, and implementing smoother workflows. My ability to quickly master new systems and streamline processes makes me a valuable asset to any team.

Experience.

Creative Director | Zoe Communications Group December 2015 – Present
Metro Parent, Chicago Parent, Zoe Marketing and Communications

As Creative Director at Zoe Communications Group, I lead the design and layout for our print and digital publications, ensuring each issue is visually striking and aligned with our brand. I guide the creative process, leveraging data and insights to produce engaging content across multiple platforms. My role involves managing projects and resources, working with teams and freelancers to meet deadlines and budgets, and creating key sales materials to support business growth. I also handle various administrative tasks to keep operations running smoothly.

Communication Designer | Gongos, Inc. June 2015-December 2015

At Gongos, a market research firm specializing in large-scale studies for national brands, I worked on the Arti|fact team to transform complex market research data into engaging and visually compelling stories. My role involved interpreting data from surveys and focus groups to create a variety of visual formats, including presentations, infographics, videos, and interactive graphics. I designed and executed creative solutions to effectively communicate research findings and insights, enhancing the impact of the data presented to clients.

Senior Graphic Designer | Metro Parent Media Group 2012 – June 2015

In my role as Senior Graphic Designer at Metro Parent, I was responsible for managing the design of various publications, including Metro Parent Magazine and BLAC Detroit. I played a key role in designing promotional materials, event collateral, and sales support documents. My efforts contributed to the company’s growth, and I led the development of the Metro Parent Magazine app, enhancing our digital presence.

Graphic Designer – Freelance | Daily Medias April 2012 – Dec 2015

In my freelance work with Daily Medias, I designed a variety of print materials, including business cards, advertisements, and event promotional items. I developed the Traverse City Dining Guide, creating city maps and restaurant menus that enhanced the guide’s usability and appeal for local clients. 

Junior Graphic Designer | Metro Parent Publishing Group 2009 – 2012

As a Junior Graphic Designer, I focused on creating editorial layouts, advertisements, and marketing materials for Metro Parent. I collaborated with the team to maintain the visual consistency of our publications and supported the sales department with design projects that drove engagement and revenue.